About us

Our vision is to empower and celebrate the big lives and bright spirit of every plus size woman with our vibrant fashion choices. We envision a world where every woman celebrates her individuality, radiates self-confidence, and lives a BIG BRIGHT LIFE.

Our mission is to empower big girls to feel confident and beautiful in their own skin by offering classic yet bold fashion choices that celebrate their curves and unique personalities. We aim to create a tribe of vibrant women who embrace their size and feel confident and beautiful, unapologetically. We are dedicated to providing affordable, stylish, and high-quality clothing that allows plus-size women to express their personality and live life with joy and positivity.

Our Story
With a brush in her hand and a smile on her face, our founder Kriti has always led a Big Bright Life.  Since a teenager, she felt that the fashion choices available for big girls, never suited her big personality. Exploring with bold colours and unexpected elements inspired by nature, she began her journey of infusing joy and vibrancy into clothing that exudes a happy and positive vibe. Each unique piece is a canvas of creativity and aims to to empower big girls to feel confident and beautiful in their own skin.